Brand identity foundations
We shape the core of your brand identity, the way it looks, sounds and feels, so the business reads as considered and consistent wherever people meet it.
Brand identity
Branding and Design
A considered brand identity that makes your business look ready.
Branding and design that shapes a clear brand identity, from logo design and colour to typography and guidelines, applied consistently across web and print.
What this can include
Logo design
Thoughtful logo design built around your name and offer, with primary, secondary and simplified marks that stay clear at small sizes and across different backgrounds.
Colour and typography
A defined colour palette and type system that work together, chosen for readability and character rather than fashion, with sensible choices for accessible contrast.
Brand guidelines
A practical set of guidelines covering logo use, spacing, colour values, type and tone, so anyone working on your brand has a clear reference to follow.
Visual design across web and print
We apply the branding and design consistently across your website, social profiles and printed materials, so each touchpoint feels like part of the same business.
Templates and assets
Reusable templates and exported files for the formats you actually use, so you can keep producing on-brand documents, posts and pages without starting from scratch.
How a brand comes together.
A brand identity is built in steps, from understanding the business to defining the look and applying it everywhere with a clear set of guidelines.
Discover
Define
Design
Refine
Apply
Branding and Design questions
Common questions about Branding and Design
What is included in a brand identity?
A brand identity usually covers your logo and marks, a colour palette, typography and a set of guidelines that explain how to use them. The aim is a consistent look that works across your website, social profiles and any printed materials, so the business feels coherent wherever people find it.
Do I need a full rebrand or just a logo?
It depends on where you are. Some businesses only need fresh logo design and tidier colour and type, while others benefit from a broader identity and guidelines. We talk through your situation first and shape the work around what is genuinely useful rather than pushing a full rebrand by default.
Will the branding work on both web and print?
Yes. We design with both screen and print in mind, supplying the right colour values and file formats for each. That means your website, social posts, business cards and other printed pieces stay visually consistent and reproduce cleanly.
Do I own the final brand and files?
Yes. Once the work is complete you own the final logo, brand assets and source files, along with the guidelines. You are free to use them across your own channels and to brief other suppliers using the same reference, so you are never locked in.
Ready to shape the next version?
The first conversation can stay broad. The scope can be narrowed once the goal, content and workflow are clear.